Landscape Analysis

Case Study

Building a 360 Degree View for Build versus Buy Decision
Challenge
  • Large medical device company was making a buy versus build decision for an integrated product involving two different technologies.
  • These technologies were currently held by two independent companies and neither company had an integrated product
Solution
  • MaxVal's landscape analysis showed technical, business, clinical information to give a 360 degree view
  • It provided technical evaluation and analysis of the individual technologies and integrated product
  • It also provided analysis for identifying key patents for the integrated product
Results
  • MaxVal found key patents for the integrated product were NOT held by the potential targets
  • Medical device client used MaxVal’s output and decided to develop it
    in-house and not acquire the technologies under consideration